http://stevecheney.posterous.com/the-sexy-details-of-how-the-ipad-and-macbook
I believe its pretty clear: Apple wants to use OS X, running on an incredibly battery efficient MacBook Air-like form factor, as a bottoms-up strategy to attract loyal iOS fans over to the Mac franchise. After all, there are around 150M users of iOS worldwide. Apple knows that iOS is a secret weapon to bring both consumers and corporate users to higher end Mac products. And the marketing around the Back to the Mac event is just a precursor for Apples underlying strategy in mixing these two worlds.
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