Oct 28, 2010

Survey: 32% of iPad owners have never downloaded an app

http://www.tuaw.com/2010/10/21/survey-32-of-ipad-owners-have-never-downloaded-an-app/

This is a fascinating little stat that echoes a few anecdotal statements I've heard before. Nielsenwire is claiming that a full 32% of iPad owners have never actually downloaded an app on the device, with another 5% only downloading free apps. That's a pretty crazy figure when you think about it -- with all of the functionality offered by third-party software on the iPad, almost a third of users have never, ever taken advantage of any of it. And I've heard similar things from developers in the past -- that a surprising amount of their users have either never downloaded an
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